The Federation of Small Businesses (FSB), the UK’s largest campaigning pressure group promoting and protecting the interests of the self-employed and owners of small firms, has tasked Redactive Media Group with overhauling its multimedia membership communications.
In partnership with Redactive, FSB plans to deepen its level of engagement with its 185,000 members by enhancing its bi-monthly print magazine, First Voice, and developing new digital channels that will provide members with valuable content that helps them to effectively manage and develop their businesses.
Redactive is leading a customer engagement study and will utilise the findings to inform a new content mix and redesign of the magazine that is distributed to 177,574* small business owners and policy-makers.
The new-look magazine and digital content channels will also help to engage an audience beyond membership, inspiring interaction and transaction between FSB and its stakeholders.
With over 30 years’ experience of developing effective content strategies for international professional bodies and professional services organisations, Redactive is well placed to guide FSB through a transformation in the quality and effectiveness of its content.
“We’re looking forward to giving our members a much improved benefit of FSB membership that provides them with really useful information that will help them to run their businesses better. And we’re excited at what else our partnership with Redactive can help us to achieve as we engage our audiences for longer and inspire greater interaction with them. Our organisation has a rich heritage and as we gear up for the next phase of our evolution, we’re looking forward to seeing the vision that Redactive has presented for us coming to life”,
said James Connor, Publications Manager at FSB.
Aaron Nicholls, Director at Redactive commented “the FSB and its membership create great stories every day. We’re looking forward to bringing those stories to life for the Federation’s vast audience of members, prospects and policy-makers to learn from. The FSB is a powerful organisation with a loud voice and we’re looking forward to helping them make it heard even more widely via the refreshingly different approach to First Voice content that FSB wants us to deliver.”
*ABC average net circulation: 01 Jul 2013 – 30 Jun 2014