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The CMAs bring Christmas cheer: Redactive win with Reed Appoint

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We're thrilled to pick up a CMA Bronze Award for our work with REED.

Christmas came early for Redactive at the International Content Marketing Association Awards on 3rd December. Already pleased to receive two shortlist places – for The Planner in the Best Membership category and for Reed Appoint in Best B2B Industry & Manufacturing – we were thrilled to pick up a Bronze Award for our work with REED at the glitzy ceremony held at the Roundhouse, Camden.

Reed Appoint was created by Redactive in 2014 to unite REED under one brand which delivers relevant content via a multi platform strategy using print, digital and live event channels. Targeting both candidates and employers with relevant advisory content presented in a clear and easily accessible format, Appoint has positioned REED as thought leaders in the recruitment industry. Since Appoint’s launch, Redactive have successfully generated over 1,000 new leads for REED, and REED have seen an increase of 12% in procurement and supply chain job applications. Appoint has proved to be an overwhelming success both in terms of brand positioning and new business generation, and we’re delighted that our work has been recognised at such a prestigious and competitive awards event.

Congratulations to everyone involved!

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