Redactive has been appointed to manage the design, advertising sales and production of the Country Land and Business Association’s (CLA) membership magazine, Land & Business, as well as the annual CLA Business Directory after a competitive tender process.
The CLA is the membership organisation for owners of land, property and business in rural England and Wales, safeguarding the interests of landowners, and those with an economic, social and environmental interest in rural land for more than 100 years.
The highly regarded Land & Business magazine is read by more than 30,000 land owners who are enthusiastic and supportive of country life and pursuits. The magazine aims to provide all the facts and information they need to help them both run successful country businesses and enjoy country life.
Redactive is working with the CLA to redesign the magazine, providing a contemporary feel while still incorporating the important heritage of the organisation and community it reflects. This redesign will also form the foundation of a new commercial strategy, injecting new ideas to excite advertisers and broaden the magazine’s advertiser and sponsor supporter base. The new publication will be launched in May 2019.
“We’re very excited to be working with such a prestigious and well-regarded association as the CLA, and relish the challenge of taking their magazine, Land & Business, to the next level through commercial development, design and publishing. Our new dedicated team is looking forward to providing CLA members with an even better magazine and a range of high quality advertising.’
Aaron Nicholls, Director
“We are delighted to have Redactive as our new media agency. Their experienced team will be looking after production, distribution and advertising sales for Land & Business and the CLA Business Directory. They bring a wealth of publishing talent and knowledge of the membership organisation sector and we are sure their approach will help us deliver greater value than ever for CLA members.”
Tan Parsons, Managing Editor for Print & Digital at the CLA