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Federation of Master Builders appoints Redactive for commercial sales support

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The Federation of Master Builders (FMB) has appointed Redactive to manage its sales portfolio across its print publications, digital advertising and events schedule.

This appointment builds on an existing four-year relationship between the FMB and Redactive. Since 2018, Redactive has managed the design and production of the FMB’s member publication Master Builder magazine and will continue to deliver these services as part of the expanded agreement.

Caroline Hughes, Head of Support Services at the FMB says: “We’re delighted to be expanding our agreement with Redactive to help strengthen our commercial offering. Through our sales portfolio, we help businesses to promote their products and services, and engage directly with Master Builders and stakeholders within the UK construction industry. We’re looking forward to building on the great relationship we already have with Redactive to help build more connections with industry suppliers and stakeholders.”

Joanna Marsh, Director of Redactive says: “We are so excited to be expanding our relationship with the Federation of Master Builders and taking on the sales remit across their print, digital and events portfolio. FMB members are a high quality, targeted audience in the competitive UK SME construction sector – we know that Master Builder readers are truly engaged with the magazine and value the brands that advertise within its pages.

“We’re thrilled by this opportunity to help achieve increased revenues for the FMB.”

Joanna Marsh, Director, Redactive

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