Redactive has been appointed to manage advertising sales for the National Education Union’s (NEU) two membership magazines, Educate and Lead. Educate magazine is produced bi-monthly and is distributed to over 400,000 members of the union. Lead magazine serves the NEU’s leadership members and reaches 16,000 head teachers, assistant head teachers and principles three times a year.
This new partnership with Redactive is well matched, given the agency’s experience in the education sector already working with the Chartered College of Teaching on its award-winning journal Impact and also the National Governance Association on its membership publication Governing Matters.
Joanna Marsh, director responsible for sales delivery, said: “We are so pleased to be working with the NEU on its magazines Educate and Lead. We are excited about unleashing the potential of these brands for the NEU, through both consumer and professional audiences for advertisers. Redactive already has excellent advertising connections with the education sector, so the scale and reach of NEU members creates a very compelling commercial proposition.”
The NEU is the largest education union in Europe representing more than 460,000 members. These include teachers, lecturers, support staff and school leaders in maintained and independent schools and colleges across the UK. It was formed in 2017 following the amalgamation of the National Union of Teachers (NUT) and the Association of Teachers and Lecturers (ATL).