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Riding By Your Side: an engaging new look for the BHS’s annual report


As publishers of the British Horse Society’s award-winning membership magazine, British Horse, Redactive has a clear understanding of the visual cues that will engage such a passionate readership.

And revamping Riding By Your Side was the perfect opportunity to apply our insights to an annual report that gives the Society’s members and supporters an overview of the charity’s achievements over the past year. Covering education, fundraising, membership, community support, safety and welfare – with a particular reference to the Society’s amazing volunteers.

Just published, the BHS’s story of 2021 has been brought to life through arresting imagery that draws the reader into deeper-dive content. With key statistics given easy-to-digest infographic treatments and a vibrant pace that drives the page flow.

Enjoy the full publication at the BHS website here.

To discuss how Redactive could connect you with your customers or members, please get in touch with Redactive Director Aaron Nicholls at [email protected] or call +44 (0)20 7880 8547.

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