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u3a awards magazine advertising sales contract to Redactive


u3a has appointed Redactive to manage its magazine advertising sales business after a competitive pitch. Representation of Third Age Matters magazine, published five times a year and circulated to over 200,000 u3a members, moves to Redactive with effect from 1 October 2022 for the February 2023 issue onwards.

Redactive has been tasked with bringing a fresh approach to the much-loved membership magazine’s advertising. 

Founded in 1982, the UK u3a movement aims to encourage groups of people no longer in full-time work to come together and continue their enjoyment of learning subjects of interest to them.

Sam Mauger, CEO of the u3a movement said: “Redactive impressed us with their ideas, energy and vision for our magazine and what it can achieve. Our members are passionate about learning, community and living life to the full and our magazine provides information and inspiration to help them to do just that. We hope that Redactive will create and nurture relationships with advertisers and their agencies who can showcase relevant products and services to our active and enthusiastic audience. We are very much looking forward to working with them.”

Aaron Nicholls, Director of Redactive, said: “Third Age Matters is a fantastic magazine with a valuable audience of over 200,000 individuals who are no longer in full-time work but have a thirst for learning, active pursuits and community. It provides an unrivalled and cost-effective media proposition and we are very much looking forward to working with brands to help them connect with u3a’s 400,000 members. For Redactive, working with u3a means that we are now able to offer advertisers and their agencies this high value audience in addition to the likes of the UK’s largest consumer magazine audience via National Trust Magazine.”

For more information on advertising in Third Age Matters, please contact:

Telephone – +44 (0) 7324 2775

Email – [email protected]

For a conversation how Redactive can help you to unlock greater revenues in your membership audience, please contact:

Telephone – +44 (0) 20 7880 8547

Email – [email protected]

u3a is a UK-wide learning organisation where people – who are not working full time – come together to develop their interests, make new friends and have fun. There are more than 1,000 u3as and our nearly 400,000 members take part in thousands of different interest groups every week.

To learn more about u3a and how to join the u3a community go to their website at

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