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British Horse magazine


Adding star quality to enhance equine care​

Client: British Horse Society – the UK’s largest equine charity protecting and promoting the interests of all horses and those who care for them.

Media: British Horse magazine is the Society’s quarterly flagship communication platfom. Empowering readers with the knowledge to provide a better life for horses.

Challenge: To better engage BHS members with educational content. Employing smarter tactics to instil learning after discovering big gaps in horse owners’ knowledge as they reached out for advice during Covid-19.

Solution: A new editorial approach places even greater emphasis on British Horse magazine’s core pillar of ‘welfare’. More focused than ever on the need to support the mental wellbeing of BHS members so that they can deliver high-quality horse care.

This looks totally awesome! I love the bold design – really makes a statement. You’ve totally followed brief and really enhanced the magazine. I’m totally delighted. Thanks for all your hard work on this.

Natasha Eastwood

Director of Marketing and Communications, BHS

Adding star quality to the Society’s education and wellbeing messaging, elite equestrians now feature more prominently as role models. At the same time helping to boost the publication’s commercial appeal by attracting new high-value, well-known brands as advertisers.


89% of members now read British Horse since Redactive relaunched the magazine with a new look and format in 2018

Only equestrian publication delivering year-on-year circulation growth

7,000+ (15%) increase in members between June 2020 and March 2022


2019 Memcom Awards, Best Magazine Relaunch

2019 Association Excellence Awards, Best Association Magazine (circulation >32,000)

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