Media: British Horse magazine is the Society’s quarterly flagship communication platfom. Empowering readers with the knowledge to provide a better life for horses.
Challenge: To better engage BHS members with educational content. Employing smarter tactics to instil learning after discovering big gaps in horse owners’ knowledge as they reached out for advice during Covid-19.
Solution: A new editorial approach places even greater emphasis on British Horse magazine’s core pillar of ‘welfare’. More focused than ever on the need to support the mental wellbeing of BHS members so that they can deliver high-quality horse care.
Adding star quality to the Society’s education and wellbeing messaging, elite equestrians now feature more prominently as role models. At the same time helping to boost the publication’s commercial appeal by attracting new high-value, well-known brands as advertisers.
89% of members now read British Horse since Redactive relaunched the magazine with a new look and format in 2018
Only equestrian publication delivering year-on-year circulation growth
7,000+ (15%) increase in members between June 2020 and March 2022
2019 Memcom Awards, Best Magazine Relaunch
2019 Association Excellence Awards, Best Association Magazine (circulation >32,000)
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