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Dell Technologies

in association with FSB’s First Voice

Promoting Dell tech as the top choice for UK small business owners

Client: Dell Technologies – one of the world’s leading tech companies.

Media: First Voice is the multimedia brand of the Federation of Small Businesses (FSB). Delivering content to support its authority as the leading association for the UK’s SME community.

Challenge: To position Dell Technologies as the tech brand that truly champions small businesses. Recognised for its end-to-end product solutions, the advice it freely offers, and the Dell Women’s Entrepreneur Network (DWEN).

Partnering with First Voice is enabling Dell Technologies to stand out and connect with the small business community. Adding authority and authenticity to our messages, which are delivered with imagination and flair by the Redactive team.

Carly Nessmann

UK Strategic Content Lead, Dell Technologies

Our results

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Solution: Aligning its offer with First Voice gives Dell Technologies the opportunity to engage with FSB members and the wider SME community via a dynamic and expanding content ecosystem – print, digital, video, social and broadcast.

This ongoing partnership has created a broad and often surprising inventory of assets. To date, blogs, videos, podcasts, virtual events and more. Of particular note, a New Year, New Tech digital supplement (Dec 21) – First Voice’s first sponsored edition between publication dates – and The First Voice Small Business Tech Summit virtual event.


New Year, New Tech digital issue was read by 10,000+ FSB members

Webinar partnership on ‘Securing finance to set up or scale up’ attracted 300+ registrations and a 40% attendance rate

Three sponsored monthly First Voice small business round-up podcasts attracted an average 3,200 listens

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