Close this search box.

RCM Annual Conference​

Uniting the UK’s midwives to inspire, learn and share​

Client: The Royal College of Midwives (RCM) – the voice of midwifery and the UK's only trade union and professional organisation led by midwives for midwives and those who support them.

Event: The UK-wide RCM Annual Conference and Exhibition is a unique forum for discussion, learning and inspiration sharing for all midwives and everyone with an interest in maternity services today.

Challenge: To engage the widest possible audience of members. Facilitating networking and boosting morale for the profession while communicating RCM policy, information and education. Revenues must be generated to cover costs – and leave a surplus.

Thank you so much for delivering for us again another fabulous conference. The Twitter feed and app is just chocka with comments from delegates about what a wonderful conference they have had. We really appreciate the energy, enthusiasm and commitment of the entire Redactive team in giving our members such a high quality, friendly and well run experience.

Dr Suzanne Tyler​


Our results

1 k
1 k+

Solution: Since 2017, the event has been completely free to all RCM members. Improving inclusivity and accessibility, and making it easier for a wider pool of the RCM’s 48,000 members to participate.

To mitigate the loss of income from delegate fees, increased sponsorship and exhibition revenue has been secured by delivering a greater audience to suppliers than ever before. After two years held virtually, the largest midwifery event in the UK returns to a live event for 2022.


Net promoter score of 60 – categorising brand engagement as ‘excellent’*

91% of delegates agreed that attending is valuable for CPD*

3,000+ attendees are expected in 2022


2019 Association Excellence Awards, Best Longstanding Association Event

2019 & 2018 Memcom Excellence Awards, Highly Commended Membership Event of the Year

2015 UK Conference Awards, Best Development of an Existing Conference 

More of our work.

British Horse Society

Adding star quality to enhance equine care

Dell Technologies

Positioning Dell tech as top for entrepreneurs

Federation of Small Businesses

Driving business ambition among the UK’s SMEs

Submission Successful

Thank you for subscribing to our E-newsletter, feel free to continue to have a look around the rest of our site by closing me.